The Days of Lore

Like music? Go This-a-Way

Wednesday, October 7th, 2009 | musiX, pdX

I like the word “collective”—especially when it’s preceded by “art,” or “music,” or “recording” (but not when succeeded by the word “soul”). Say it with me: “Collective.” Feels good, eh?

For the past 15 years Mistina Keith has stuck to her DIY ethos with Portland’s The Prids. So it’s not the least bit surprising that the bassist/vocalist has started her own record label. This-a-Way Records is actually a recording collective (say it again; enjoy) that includes The Prids along with fellow Portland bands LookBook (pictured below), Soft Tags and We Miss the Earth. Essentially Keith has surrounded herself with a creative gang—musicians, screen-printers, bookers, producers, etc.—all hell-bent in helping bands get their music out, regardless of genre.

The label will have a grand kick-off Friday, Oct. 9 at Mississippi Studios with performances from The Prids, Soft Tags and LookBook, the latter of which will also throw down their new album for the label, The Look and Feel.

I actually just got my grubby little paws on The Look and Feel. It’s a bubbly new wave record loaded with hooks and just the right amount of noise and rock-’n'-roll grime. Hmm … I think rock-’n'-roll grime might be just as fun to say as the word collective.

“Edie Sedgwick” - LookBook

Tags: LookBook, Mistina Keith, Portland, Soft Tags, The Prids, This-a-Way Records, We Miss the Earth

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